The black and white store, LLC is committed to respecting
your privacy and recognizing your need for appropriate protection
and management of personally identifiable information you share
with us (the phrases "personally identifiable information"
or "personal information" mean any information by which
you can be identified, such as your name, address, telephone number,
etc.). The purpose of this privacy policy is to inform you what
personally identifiable information or personal information we may
collect from you when you visit our web sites, how we use such information,
and the choices you have regarding our use of, and your ability
to review and correct, the information. This policy applies only
to users accessing our web site from the United States.
As a part of our commitment to your privacy, the black and white
store, LLC support and adhere to the guidelines and practices
adopted by the Direct Marketing Association's "Privacy Promise
to American Consumers." We have agreed to (1) provide customers
with notice of their ability to opt out of information rental,
sale or exchange with other marketers; (2) honor customers' requests
not to share their information with other marketers; and (3) honor
customers' requests not to receive mail, telephone or other solicitations
from the black and white store, LLC.
Collecting Information About You
In general, you can visit many of our web pages without telling
us who you are or revealing any personal information about yourself.
We may track the Internet domain address from which people visit
us and analyze this data for trends and statistics, but individual
users will remain anonymous, unless you voluntarily tell us who
you are.
There may be times (such as when you purchase or
order a product, subscribe to a service, register to receive catalogs,
or to participate in contests, sweepstakes or promotions, etc.)
at which we ask you to provide certain information about yourself,
such as your name, shipping/billing address, telephone number, email
address, credit card information, birth date, gender, occupation,
personal interests, etc. We also maintain a record of your online
product purchases. Whether or not to provide such information is
completely your own choice. But if you choose not to provide the
information we request, you may be unable to purchase products,
or access certain services, offers and content on our web site.
Using Information About You
We use the personally identifiable information you
provide for internal purposes, such as confirming and tracking your
order, subscription or registration, analyzing trends and statistics,
informing you of our new products, services and offers, and providing
you with information from and about the black and white store, LLC.
From time to time we might establish a business relationship with
other persons or entities whom we believe trustworthy and whom we
have asked to confirm that their privacy policies are consistent
with ours. These are known as our Select Partners. In such cases
we might share and cross-reference information, including personally
identifiable information about you, that will enable such persons
or entities to contact you regarding products and services that
may be of interest to you.
To serve you better, we may combine information you give us online,
in our stores or through our catalogs. We may also combine that
information with publicly available information and information
we receive from or cross-reference with our Select Partners and
others. We use that combined information to enhance and personalize
your shopping experience with us, to communicate with you about
our products and events that may be of interest to you, and for
other promotional purposes.
We may contract with companies or persons to provide
certain services including credit card processing, shipping, data
management, promotional services, etc. We call them our Service
Providers. We provide our Service Providers with the information
needed for them to perform these services. We also ask our Service
Providers to confirm that their privacy practices are consistent
with ours.
Although unlikely, in certain instances we may disclose
your personally identifiable information when we have reason to
believe that it is necessary to identify, contact or bring legal
action against persons or entities who may be causing injury to
you, to the black and white store, LLC or to others. We may also
disclose your personally identifiable information when we believe
the law requires it.
Editing, Updating, Correcting and Deleting Information
About You
We want to communicate with you only if you want
to hear from us. If you prefer not to receive information from us
or from our Select Partners please let us know by calling us at
1.800.291.5336 or by sending us an email. Please be sure to include
your email address, full name, and specifically what information
you do not want to receive. If you would like to update or correct
your email address, street address or other personal information
with us please contact us the same way.
Please note that sometimes these requests may take up to 6-8
weeks to be effective, particularly if we are removing your name
from postal mailings. In addition, when you purchase from us online
or through our catalogs, or when you choose to enter a sweepstakes
or other promotion, we may need to contact you via phone, email
or mail to address questions or issues specific to your order,
entry, etc., even if you have opted to not receive communications.
Please remember, if you delete certain information
you may not be able to continue to purchase products or access other
portions of our web site without entering additional information.
Cookies
Our web sites use "cookies." A cookie is a small amount
of data that is sent to your browser from a web server and stored
on your computer's hard drive. Generally, we use cookies to remind
us of who you are, tailor our products and services to suit your
personal interests, estimate our audience size, assist our online
merchants to track visits to and sales at their stores and to
process your order, track your status in our promotions, contests
and sweepstakes, and/or analyzing your visiting patterns. You
can generally set your browser to not accept cookies or to notify
you when you are sent a cookie, giving you the chance to decide
whether or not to accept it.
We may contract with third parties who may use cookies
and collect information on our behalf. These third parties are prohibited
by our contract with them from sharing that information with anyone
other than us or our Service Providers. However, we respect your
right to choose whether to be included in such services. If you
would like to opt out of these services, please click here.
We use sophisticated encryption and authentication
tools to protect the security of your personal information that
you share with us. Unfortunately, however, no data transmission
over the Internet can be guaranteed to be 100% secure. As a result,
while we strive to protect your personal information, we cannot
guarantee or warrant the security of any information you transmit
to or from our web sites, and you do so at your own risk. Once we
receive your transmission, we will do our best to protect its security
on our systems.
We urge you to keep your password in a safe place and not to
divulge it to anyone. Also remember to sign off your account and
close your browser window when you have finished your visit. This
is to ensure that others cannot access your account, especially
if you are sharing a computer with someone else or are using a
computer in a public place such as a library or Internet cafe.
Links to Third Party Sites
Our web sites may contain links to web sites operated and maintained
by third parties, over which we have no control. Privacy policies
on such linked sites may be different from our privacy policy.
You access such linked sites at your own risk. You should always
read the privacy policy of a linked site before disclosing any
personal information on such site.
Policy Changes
If we decide to change our privacy policy in whole or in part,
we will inform you by posting a notice on our web site. Those
changes will go into effect on the date posted in the notice.
The new policy will apply to all current and past users of our
web site and will replace any prior policies that are inconsistent.
This policy was posted in August 2002.
Your Feedback
To help us improve our privacy policy and practice, please give
us your feedback. You may email us or write to us at the black
and white store, LLC, 6760 S. Youngman Road, Greenville, MI 48838.
